Internet Marketing Strategies To Build A Business Online

Building A Business Online

The growth of the internet has provided opportunities for anyone to build a business online. This applies equally to new and existing businesses.  There are so many ways to generate leads and sales online. If you use these methods effectively, you can quickly become an authority in your market and build a loyal customer base. Let’s take a look at some of the internet marketing strategies that can help you to be successful.


Create A Fully Optimized Website

A website is the foundation of your online marketing efforts.  You need a clean and easy to navigate site that makes a good impression for any viewers. This needs to be fully optimized.  This means it is search engine friendly and easy to view on all types of devices such as mobile phones. Search engine optimization (SEO) is the method by which you ensure you are providing relevant content to your visitors as well as structuring your site in the right way for Google and the other search engines.

Email Marketing

One of the most effective internet marketing strategies you can use is to build a list of email subscribers. This means that you give people the opportunity to enter their email addresses in an opt-in form and join your list in return for you providing them with valuable information. It may be that you offer an initial incentive such as a free report.  Once they are on your list, you can send them newsletters and details of offers. This can all be done through email software known as an autoresponder which allows you to message all of your subscribers at once if you wish.

Social Media Marketing

Social media sites such as Facebook and Twitter have been one of the biggest trends online in recent years. These platforms provide a great opportunity to build an audience and to drive visitors to your website. The way you leverage these correctly is to understand how each one works to make sure you build relationships according to how the platform has been developed. In addition, you can ride the wave of new opportunities as they arise.  Examples of these are sites such as Instagram and Pinterest that grew very quickly from inception.

Online Video

Video has proven to be one of the best ways to engage with people online. It is a great way to build trust as you can demonstrate your knowledge and personality which makes people more likely to take action. If you have an active YouTube channel and viewers enjoy your videos, they will subscribe to your channel and so you can build a large audience through this medium alone. The popularity of video has seen social media sites such as Facebook give greater emphasis to videos uploaded directly to their platforms. There are so many different styles of video that you can create.  It is now seen by many marketers as an essential tool for success online.

Live Streaming

The natural progression of video has seen the introduction of live streaming which has been rolled out in different forms by the major players such as Twitter, Facebook and YouTube. This can be a very powerful way to engage with your audience and an example of this is the live broadcasts that you see appearing in Facebook’s news feeds and as with any new innovation, they tend to be promoted heavily by the sites involved. This gives you the opportunity to take advantage of this new technology and profit as a result.


Internet marketing is constantly changing and if you leverage these strategies, you can build a successful business online.



Market Research – Basics to Marketing Goods and Services

Market Research

Detailed and accurate data is the foundation of all successful businesses. This is because a business is able to achieve a wealth of information regarding the competition, existing and prospective customers; and the industry in general. In a nutshell, it allows the business owner to determine the feasibility of business before committing any considerable business resources. Market Research offers relevant information aimed at helping any marketing challenges that a company is most likely to face; which is an integral part of the business planning process.

What Is Market Research?

This can be defined as the process of analyzing, gathering and interpreting market information about the service or product behavior in a particular market or industry. The data will show more about the past, present and possible future, customer expectation, market trends, market characteristics, location, spending habits and not forgetting competition.

Market research is quite important; – in a matter of fact, marketing strategies such as:

• Unique Services (These are services that separate you from your competitors)
• Product Differentiation (This is the process of creating a product or service identity)
• Market Segmentation (A technique of identifying a specific group within a particular market)

are impossible to achieve or develop without market research. The market research purpose is to observe the market linked with a particular business. Also, to identify how the audience will receive the business and its product or services. Keep in mind that this may include information gathering for the purpose of market segmentation as well as product differentiation. The data can be used to tailor ad efforts as well as determining which features should be considered as a priority to the consumer.

Types Of Market Research

Market research can be divided into two major categories, which are:

1. Primary Research

Primary research is a market data that you compile on your own, through your efforts; and mainly considered as original information. You may also hire someone to collect and research more about your firm’s market.

Primary research is divided into two categories;

• Quantitative Research (Exploratory Research)

According to Wikipedia, “This is a methodical empirical analysis of observable occurrences through Mathematical, statistical and computational methods.” In other words, quantitative analysis is achieved through computerized methods, surveys or market calculations. The method’s objective is to employ and develop theories, mathematical models as well as market hypotheses.

• Qualitative Research (Specific Research)

This is a technique whose approach encompasses many research techniques. This method does vary with the disciplinary back around, like using psychologist with an aim of getting an in-depth human behavior understanding as well as a particular reason(s), which directed such actions. Qualitative research mainly aims at understanding your customers and the industry in general.

For example, knowing why your customers prefer your product, reasons for them buying your product, the reason they bought it at that particular time (do they impulse buy? purchase due to a particular story or buy only when they need it) and much more.

Real business applicable Example (Putting It in A Particular business or product): – Assuming that you are selling camping products and items. Trying to identify your customer purchasing behavior such as, do a majority of them buy these items because they are about to go on a camping trip, or simply buying them in advance? Which season does your camping items gain demand and in which way?

2. Secondary Research

Secondary research is market information that has already been conducted by other parties, such as government and non-government entities. This is data that has already been collected for you. Such information might include, location security, data, and growth; population data, purchasing methods, and market demands.


Many educational institutes conduct researches in various ways, which range from faculty-based projects to student projects and assignments. Therefore, never ignore such sources because they may contain information that you actually need or benefit you in a great way.